Marc Benioff and the Future of Software (AMR)

This week Rob Bois and I were in San Francisco to attend Dreamforce, the annual user conference hosted by salesforce.com. If you’re curious about the future of applications software, you may want to visit the company’s website and watch the video replay of the keynote from Marc Benioff, the company’s founder, CEO, and master showman. Behind the bravado, I see 10 ideas that every software vendor should copy. Why? While salesforce.com is different from vendors with its software-as-a-service (SaaS) model, platform, and relatively narrow product offering, its approach in indicative of where the software market is headed in terms of technology and community.