salesforce.com Sets Its Sights High With Apex (AMR)

salesforce.com further clarified the company’s intent to move even further into the role of software-as-a-service (SaaS) platform provider at its annual Dreamforce user conference in San Francisco. While the details of the new winter 2007 quarterly release of the core CRM application outlined a solid set of new functionality, the announcement of the Apex SaaS development tool generated the most buzz at the event.